by Pete Boswell
Late last year
as part of our marketing campaign we ran a series of display advertisements in The Woman’s Institute monthly magazine
that is sent out to its 250,000+ members across the UK. We were not sure at the
time what kind of response would should expect from the Advert. We were as it
turned out, in for a rather pleasant and unexpected surprise!
The
overwhelming demand from these advertisements was for our Slide scanning services.
This in its self was not totally unexpected.
However, when
we asked our customers (as we normally try to do) for the reason for digitising their slides in the first place they generally informed us that they were unable to view or share these pictures as
they didn’t own "a working’ slide projector" or in the case where they had
‘inherited’ the slides from another family member "they had never actually owned
a slide projector!"
What
excited us most and provided us with our unexpected surprise was the fact that
for most of these customers this would be the very first time they would ever have
seen these pictures!
Many of the
Photo Legacies we were creating for these customers contained family pictures
that were from slides that were over 40 – 60 years old
and for many these pictures represented the bulk of their Parents and Grand
Parents photo memories.
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